According to Mark Parsons, chief economist at ATB Financial, Alberta’s robust economy is drawing people to the province, primarily due to housing affordability. Compared to Toronto and Vancouver, the province’s affordable real estate market has been a major attraction, as emphasized in the “Alberta is Calling” ad campaign. This campaign urged Canadians unable to afford a home in their current location to consider moving to Alberta. However, this population influx has increased housing prices and rent, reducing Alberta’s real estate affordability. It has also resulted in a family doctor shortage and overcrowded schools. Despite these challenges, ATB Financial forecasts that Alberta’s population growth will continue to outpace other parts of Canada.