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Nova Scotia announced a $2.5-million marketing campaign to attract more immigrants to fix serious labour shortages in the province. According to provincial Immigration Minister Jill Balser, the province needs more people to ‘fill labour gaps, rebuild the economy and set a bold new course for business and financial growth.’ Due to the COVID-19 pandemic and travel restrictions and delays in federal processing, immigration numbers have decreased in the province. Between January 2, 2020, and April 1, 2021, Nova Scotia’s population increased only by 6,428 that is expected to increase as the restrictions ease and federal processing returns to pre-pandemic levels.